If you read my blog enough, you will know that I am very in favor of using video/animation to promote and present comics and other publications. When I did the first trailer for ‘Kid Beowulf and the Blood Bound Oath’ it was still not very common, but it’s becoming more and more the norm which I think it’s a good thing.
Think back to a time when you saw a comic or book you were thinking of buying but were not sure if it was for you. You could get some information about it by reading a review or the blurb on the back cover, but that sometimes still does not give you the info you need.
Enter the on-line trailer. Here the author/publisher/creator can use art, motion and SOUND to help convey how they want you to see the book. Especially with addition of audio we can quickly get a picture of the story and characters and can use that to make a choice. Also, I see with the advent of reading books on Mobile devices like the iPhone and tablet computers like the iPad the audio component might be part of the final reading experience in the future as well.
Here are two samples of trailers I saw on-line recently….
This trailer for the children book ‘Bee and Bird’ is simple, but the audio and cutting really sell it.
From the French language publisher Dargaud comes ‘Fraternity ‘ by Juan Diaz Canales, writer of Blacksad, and Jose Luis Munuera.